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Privacy Policy
Policy version: August 2025
www.kryoshift.com (our website) is provided by Kryoshift Limited (we, our or us). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.
We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.
We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR).
This privacy policy relates to your use of our website only.
Throughout our website we may link to other websites owned and operated by certain trusted third parties, including third parties who supply products to us. Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.
Personal data we collect about you
The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:
· your name, address and contact information, including email address and telephone number and company details;
· any delivery addresses specified for your order;
· information to check and verify your identity, eg date of birth;
· location data;
· your billing information, transaction and payment card or other payment method information;
· bank account and payment details;
· details of any information, feedback or other matters you give to us by phone, email, post or via social media;
· your account details, such as username and login details;
· details from our suppliers, such as employee names, telephone numbers and email addresses;
· information about the services we provide to you;
· your contact history, purchase history and saved items;
· information about how you use our website and technology systems; and
· your responses to surveys, competitions and promotions.
You must provide this personal data to use our website, the services on it, and to purchase products from us.
Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case we will tell you and give you the choice before you give the personal data to us.
We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.
How your personal data is collected
We collect personal data from you:
· directly, when you enter or send us information, such as when you register with us, contact us (including via email), send us feedback, purchase products or services via our website, and complete customer surveys or participate in competitions via our website, and
· indirectly, such as your browsing activity while on our website; we will collect information indirectly using the technologies explained in the section on ‘Cookies and other tracking technologies’ below.
We may collect personal data about you from other sources, such as when you enter a competition on a third-party website and where we host such competition.
How and why we use your personal data
Under data protection law, we can only use your personal data if we have a lawful basis, such as:
· where you have given consent;
· to comply with our legal and regulatory obligations;
· for the performance of a contract with you or to take steps at your request before entering into a contract; or
· for our legitimate interests or those of a third party.
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own.
The table below explains what we use your personal data for and why.
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What we use your personal data for |
Our reasons |
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Creating and managing your account with us |
· For our legitimate interests – to be as efficient as we can so we can deliver the best service to you at the best price; and · To perform our contract with you or to take steps at your request before entering into a contract. |
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Providing products and services to you |
To perform our contract with you or to take steps at your request before entering into a contract. |
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Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us |
· To comply with our legal and regulatory obligations; and · For our legitimate interests, such as to minimise fraud that could be damaging for you and/or us. |
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Enforcing legal rights or defend or undertake legal proceedings |
Depending on the circumstances: · To comply with our legal and regulatory obligations; and · In other cases, for our legitimate interests, including to protect our business, interests and rights. |
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Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website |
Depending on the circumstances: · With your consent; or · For our legitimate interests, such as to improve our services, where we are not required to obtain your consent. |
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Communications with you not related to marketing, including about changes to our terms or policies or changes to the products and services or other important notices |
Depending on the circumstances: · To comply with our legal and regulatory obligations; and · In other cases, for our legitimate interests, including to be as efficient as we can so we can deliver the best service to you at the best price. |
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Protecting the security of systems and data used to provide the services |
· To comply with our legal and regulatory obligations; and · We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, including to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us. |
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Statistical analysis to help us understand our customer base |
For our legitimate interests – to be as efficient as we can so we can deliver the best service to you at the best price. |
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Updating and enhancing customer records |
Depending on the circumstances: · To perform our contract with you or to take steps at your request before entering into a contract; · To comply with our legal and regulatory obligations; · Where neither of the above apply, for our legitimate interests, such as making sure that we can keep in touch with our customers about existing orders and new products. |
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Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business |
To comply with our legal and regulatory obligations |
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Marketing our services to existing and former customers |
For our legitimate interests – to promote our business to existing and former customers. See ‘Marketing’ below for further information |
We will use your personal data to send you updates (by email or text) about our products or services, including exclusive offers, promotions or new products or services.
We will ask for your consent before delivering marketing messages. We may also have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’).
You have the right to opt out of receiving marketing communications at any time by:
· contacting us at DPO@kryoshift.com; or
· using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts.
We may ask you to confirm or update your marketing preferences if you ask us to provide further products and services in the future, or if there are changes in the law, regulation, or the structure of our business.
We will always treat your personal data with the utmost respect and never sell it to other organisations for marketing purposes.
For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.
Who we share your personal data with
We routinely share personal data with:
· third parties we use to help deliver our products and services to you, e.g. payment service providers, warehouses and delivery companies; and
· other third parties we use to help us run our business, such as marketing agencies or website hosts and website analytics providers
We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.
We or the third parties mentioned above occasionally also share personal data with:
· our and their external auditors, in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations;
· our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations;
· law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations; and
· other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations
How long your personal data will be kept
We will not keep your personal data for longer than we need it for the purpose for which it is used. Generally speaking, we will not hold personal data for longer than six years, but please note that different retention periods apply for different types of personal data.
Following the end of the of the relevant retention period, we will delete or anonymise your personal data.
Transferring your personal data out of the UK
Countries outside the UK have differing data protection laws, some of which may provide lower levels of protection of privacy.
It is sometimes necessary for us to transfer your personal data to countries outside the UK. In those cases we will comply with applicable UK laws designed to ensure the privacy of your personal data.
We may transfer your personal data to our service providers located outside the UK.
Under data protection laws, we can only transfer your personal data to a country outside the UK where:
· the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of UK GDPR; or
· there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you.
Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation or legally-approved standard data protection clauses recognised or issued further to Article 46(2) of UK GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.
Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy policy’ below.
Cookies and other tracking technologies
A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies and similar technologies on our website.
For further information on cookies and other tracking technologies, , when we will request your consent before placing them and how to disable them, please see our Cookie Policy
You generally have the following rights, which you can usually exercise free of charge:
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Access to a copy of your personal data |
The right to be provided with a copy of your personal data. Where you request this, we will conduct a reasonable and proportionate search for your personal data. |
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Correction |
The right to require us to correct any mistakes in your personal data. |
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Erasure |
The right to require us to delete your personal data—in certain situations. |
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Restriction of use |
The right to require us to restrict use of your personal data in certain circumstances. |
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Data portability |
The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations. |
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To object to use |
The right to object: · at any time to your personal data being used for direct marketing (including profiling); · in certain other situations to our continued use of your personal data, e.g. where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims. |
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Not to be subject to decisions without human involvement |
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you. We do not make any such decisions based on data collected by our website. |
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The right to withdraw consents |
If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time. You may withdraw consents by contacting DPO@kryoshift.com. Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn. |
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Complain |
You have the right to complain about the way we process your personal data. For more information, see ‘How to complain’ below. |
For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under UK GDPR.
If you would like to exercise any of those rights, please email, call or write to us—see below: ‘How to contact us’. When contacting us please:
· provide enough information to identify yourself (eg your full name, address and customer or matter reference number) and any additional identity information we may reasonably request from you; and
· let us know which right(s) you want to exercise and the information to which your request relates.
Keeping your personal data secure
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have. Where you do so, we will acknowledge your complaint within 30 days and inform you of our decision.
You also have the right to lodge a complaint with the Information Commissioner. They may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.
Changes to this privacy policy
We may change this privacy policy from time to time—when we make significant changes we will take steps to inform you via email.
You can contact us email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
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Our contact details |
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By email: DPO@kryoshift.com By telephone: 0333 090 9501 |
